Rebuilding Manhood: How Collecting GI Joe Helped Me Reclaim a Lost Identity
Rediscovering toys from the past — the battle-scarred G.I. Joes or the impossibly muscled He-Man figures — can become an act of reclaiming one’s narrative.
It isn’t about recapturing childhood exactly; it’s about honoring it. It’s about recognizing that the stories once created with those toys — stories about bravery, honor, leadership, and vulnerability — were early attempts at crafting an identity.
In the 1980s, these toys were not neutral objects. G.I. Joe embodied the martial heroism of a Cold War America, reinforcing a vision of masculinity rooted in duty, endurance, and the projection of power abroad. He-Man, with his impossible physique and magical sword, translated those same ideals into the realm of fantasy, blending warrior myth with superhero invincibility. Both lines taught that to be a man was to be strong, protective, and decisive — yet rarely to be openly emotional.
Still, in the hands of children, these figures often transcended their marketing scripts. Power could be imagined in ways that weren’t about domination.
He-Man wasn’t heroic because he destroyed; he was heroic because he defended. G.I. Joe’s missions weren’t always about conquest; they could be about loyalty, sacrifice, and protecting those who couldn’t fight for themselves. As children, many understood this instinctively. As adults, they often have to relearn it.
For some, collecting these pieces later in life becomes a way to rewrite their relationship with masculinity. It is not about being unbreakable, but about resilience. About a kindness that doesn’t apologize for itself. About finding dignity in the daily battles — especially the ones fought within. It is about remembering that vulnerability and strength are not opposites, but companions.
The act of collecting — tracking down a missing figure, cleaning a battered toy, setting it carefully on a shelf — becomes its own quiet ritual of healing.
Each piece becomes a memory reclaimed, a role reimagined. Each addition to a collection carries the unspoken message: You mattered. Your stories mattered. And they still do.
Seen this way, a shelf lined with old soldiers and scarred-up heroes becomes more than a display. It becomes a living archive of survival — a testament to the child who endured against the odds, and to a masculinity still in the process of being redefined. It acknowledges that the ideals of the 1980s, with their hard edges and rigid roles, are not the only inheritance. Masculinity can be part instinct, part rebellion, and wholly one’s own.
Identity is rarely handed over freely; it is clawed back, piece by piece, through small, stubborn acts that say I’m still here. Sometimes, that act takes the shape of a battered G.I. Joe standing his ground — a survivor holding the line between the child who imagined him, the adult who restored him, and the self still being forged.